Sydney, January
1: Cricket
Australia (CA)
chief executive
James Sutherland has claimed it is a silly
argument to suggest the Big Bash League
(BBL) is draining the game despite losing
10 million dollar a year.
Sutherland said that the BBL would make a
significant profit when it is sold as part of a
new television rights deal at the end of this
season, News.com.au reports.
Sutherland added they are not concerned
about the numbers and are confident with
the numbers they will take to the market if
they don’t do a deal with Channel Nine
before then.
Sutherland then refused to discuss figures
but analysts believe the Big Bash is worth
10s of millions as part of an expected 500
million pound, five-year deal. This is
despite crowds and ratings being
significantly down for the second year of
the revamped eight-team Big Bash.
Sutherland said he is not ignoring that they
are off a little bit but these numbers from
a pay television point of view are
absolutely outstanding. He added that
these numbers are extra-ordinary when
you compare them to (pay TV) AFL or NRL
or A League ratings.
Sutherland claimed that domestic cricket in
Australia cost 30 million dollar a year to
run as an investment and the new Big Bash
was costing little more than the old state-
based version.
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